Over the next five years, Juhudi is projected to grow to 15,000 active clients and have a total impact of approximately 500,000 rural Kenyans.
By the end of 2010, Juhudi will have financed more than 2,000 smallholder borrowers and two rural enterprises impacting over 75,000 Kenyans.

GBF is working with Juhudi to ensure that its monitoring and evaluation framework is seamlessly integrated into the business processes of the organization, will be able to absorb its growth, and will accurately report its impact. A poverty assessment survey will be incorporated to measure the rate of Jududi’s clients’ progression out of poverty. It will collect valuable client feedback information that will help Juhudi assess whether its services meet their clients’ needs.

Social Impact
Juhudi Kilimo has the potential to reach 25,000 smallholder farmers directly and 200 rural enterprises, thereby impacting the lives of half a million rural Kenyans.

By financing income-generating assets and channeling grant funding for business development services to its clients, Juhudi helps to build and sustain wealth-creating rural activities. By becoming a sustainable, profitable institution, Juhudi will continue generating social and economic value for years to come.  Preliminary Social Return on Investment (SROI) calculations suggest that every dollar invested in Juhudi has the potential to generate up to 20 dollars in social and economic benefit.
The incremental economic value is delivered by:

* Providing smallholder farmers access to productive assets that will continue generating income after the loan period
* Supporting Rural Enterprises, that generate jobs and add value to smallholder producers
* Increasing the sustainability of its clients economic activity through technical assistance

Made possible by Juhudi’s services, rural enterprises, many of them agricultural processing plants, bring income generating activities, jobs, greater market access and new services to rural communities. These businesses raise the living standards of their owners, employees and suppliers, and can develop into self-sustaining engines of wealth creating economic activity in rural areas. Limited access to financing and entrepreneurial opportunities in rural areas
has prevented the development of this kind of value-adding economic activity.